You probably know the story of the gold miner who gave up and sold all of his equipment. A prospector took a look at the mine. She realised that there…
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Everyone is away in August, aren’t they? In the UK we have had a heatwave, so who can be bothered to read marketing messages anyway? Oh yes and apparently in…
People are better at remembering images (faces, logos etc) than words. This is why it can be difficult to put a name to a face. The text ads that appear…
Some people seem to have all the luck, don’t they? When it comes to marketing, all of their products and services do well. They launch them at just the right…
Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
I was quite surprised (and very grateful) regarding the number of comments I received within LinkedIn when I posted this: I have noticed in my marketing workshops that some attendees…
I am writing a new book. This will be my third one. Hodder & Stoughton found me via this website and asked me to write my first book. The new…
You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
If you are a startup or if you are thinking of launching a new business, here is a marketing checklist: Have a written marketing plan. Writing it all down will…
Digital marketing definition of conversion rate The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce…