Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
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I was quite surprised (and very grateful) regarding the number of comments I received within LinkedIn when I posted this: I have noticed in my marketing workshops that some attendees…
I am writing a new book. This will be my third one. Hodder & Stoughton found me via this website and asked me to write my first book. The new…
You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
If you are a startup or if you are thinking of launching a new business, here is a marketing checklist: Have a written marketing plan. Writing it all down will…
Digital marketing definition of conversion rate The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce…
Imagine telephoning someone that you don’t know. “Hello,” you say to them, “I was wondering whether you would like any (insert your product / service here)?” What sort of reception…
Marketing is a journey, not a destination. You may have ticked many boxes, including segmenting your customers, positioning your brand, creating visual brand identity, implementing a CRM system, updating your…
Are you good at making decisions? Do you tend to make the right decisions, in your personal and professional lives? Do you like making choices? I have been thinking about…
The eight stars of marketing are: YOU As self-understanding leads to better understanding of the customer STRATEGY In the midst of confusion, have a clear strategy PLANNING Plan your work…