If you are a startup or if you are thinking of launching a new business, here is a marketing checklist: Have a written marketing plan. Writing it all down will…
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Digital marketing definition of conversion rate The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce…
Imagine telephoning someone that you don’t know. “Hello,” you say to them, “I was wondering whether you would like any (insert your product / service here)?” What sort of reception…
Marketing is a journey, not a destination. You may have ticked many boxes, including segmenting your customers, positioning your brand, creating visual brand identity, implementing a CRM system, updating your…
Are you good at making decisions? Do you tend to make the right decisions, in your personal and professional lives? Do you like making choices? I have been thinking about…
The eight stars of marketing are: YOU As self-understanding leads to better understanding of the customer STRATEGY In the midst of confusion, have a clear strategy PLANNING Plan your work…
In our metrics obsessed culture, should creativity be measured? After all, virtually everything else is, isn’t it? What would happen if we measured the number of creative ideas that were produced…
As everything continues to become digital, think of your enterprise as a competing data processing system. This idea is contained within Yuval Noah Harari’s book, Homo Deus. As a marketer,…
Do you find that that, as your working day progresses, you end up with dozens of browser windows? I used to have so many that I would have several different web…
The Marketing Compass member Walter Blackburn is an experienced business person and expert in presentation skills training. He enjoys using thephone to talk to his extensive network of contacts and…