I am worried about the businesses which are not using AI. What will happen to them? Since 2022, I have been providing AI consulting and training services to companies. Some of them have hardly touched AI prior to meeting with me. Others have been highly proactive and are adopting AI rapidly.
What will happen to the companies that either do not use AI at all or only use it on a shallow basis? There is a danger that their competitors will outthink them, out-promote them and outsell them.
From a marketing perspective, AI can turbocharge productivity. It allows you to get so much more done. You can use the time gained to dramatically increase your promotional activities.
AI can help with your marketing strategy, marketing plan, budgets, copywriting and promotional activities. It can have a similar impact on every other area of your business.
In order to gain significant strategic advantage, you have to use AI intensively on a daily basis. It is not just an alternative to Google Search. Choose one of the leading models, i.e. ChatGPT, Gemini, or Claude and subscribe to it. We are talking about £20 a month to get started. If you pay for something, you are more likely to use it.
If AI is not front and centre of your marketing strategy, I believe that you should consider placing it there in the near future.
If you have any feedback, by all means, comment on this blog or email me: nigel@nigeltemple.com
