WordPress is popular If you already have a WordPress website, you are not alone. It is the world’s favourite CMS (Content Management System). If you are thinking of creating your…
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Are wondering how to reduce your website bounce rate? Within this blog, discover:* How to find out what your bounce rate is* Why do visitors leave your site?* How to…
I am often asked whether there is a connection between blogging and sales leads. The short answer, is that yes, there is. I have written several hundred blogs within this…
Here are some thoughts on relaunching a YouTube channel, following the relaunch of The Marketing Compass YouTube channel: https://bit.ly/3byunXH * If you have had a channel for some time, reconsider your…
Text based marketing is becoming less effective than it used to be. For example, catching people’s attention via a written blog is more difficult now. This is because there are…
Following a NavigatorPlus members’ discussion on this topic, here are some thoughts on using workshops for promotional purposes. Events can be an effective way of promoting services. Services can be…
In October 2020 Google announced Passages – which enables Google to rank a specific passage (section) of a web page. This is important because if a passage within one of…
SEO is a big subject, isn’t it? Over the coming weeks, I will be creating a comprehensive guide to this topic: Click here to see the SEO Guide You can…
As a digital marketing consultant I am often asked which approach to take. For example:“Which activities should I focus on, with regards to digital marketing?”“Should we have one website, or…
Website caching can make your website load faster. This will make your website visitors happier, as well as the search engines. The process of caching means storing copies of website…
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