MozRank quantifies link popularity, based on a 0 to 10 scale. MozRank shows the importance of backlinks (i.e. inbound links). This is calculated by the number and quality of the…
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Do you send out press releases? If you do, include your full website address (URL) within the press release text. Provide a reason why the URL should be included. Printed…
With the exception of the very young and perhaps the very old, everyone has a smartphone. We use them to answer questions, navigate, push back the tide of emails that…
Things are not the same as they used to be, are they? Change is in the air. Consumers have had their lives turned upside down. Many businesses will not survive….
During my marketing workshops, we often talk about word length within web pages and blog entries. “How many words should I write for a blog” someone asks. My response is…
There are many social media platforms out there. You are probably active on a few of them. I have found that the more social media channels you use, the better….
Site Kit by Google is a free WordPress plugin. The plugin enables you to setup and configure Google services so that you can see Google Analytics, Google Search Console, PageSpeed…
During my copywriting training workshops, some of the attendees often say that they find it challenging to think of what to write about for their marketing campaigns. “What can I…
whatsmydns.net allows you to carry out a DNS lookup to check a domain name’s current IP address and DNS record information against multiple name servers located across the world. This means…
Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…