50 ways to promote your B2B business

Here are 50 ways to promote your B2B business (taken from my master list which has 300+ methods).

1. Advocates
2. Alliance Marketing Partners
3. Answer Engine Optimisation
4. Article marketing
5. Blogging
6. Books
7. Brochure, PDF or printed
8. Case studies
9. Client clubs
10. Direct mail
11. Directories
12. Discovery call button on your website
13. Distributors
14. Email signatures
15. Emails (1-2-1)
16. e-newsletters
17. e-shots
18. Event marketing
19. Google Ads
20. Guides
21. Instagram
22. Landing pages
23. Lead magnets
24. LinkedIn
25. LinkedIn company page
26. Media interviews
27. Networking
28. Newsletters
29. Photographs (media relations and internet)
30. Podcasting
31. Postcards
32. Press releases
33. Press Room within your website
34. Promotional gifts
35. QR codes
36. Referrals
37. Selling, professional
38. Seminars
39. SEO (Search Engine Optimisation)
40. Slidedecks
41. Special reports
42. Sponsorship
43. Stories
44. Talks
45. Videos, product or service focus (i.e. via YouTube)
46. Video, explainer
47. Webinars
48. Website
49. Word of mouth (advocates and referrals)
50. X (Twitter)

How many are you using? How many are free? Which ones are working well for you? Which ones should you abandon? What have I missed?

The promotional mix should be part of your marketing strategy and plan.

© Nigel Temple. All rights reserved.