Here is a checklist of press release ideas: Company news Company launch (new startup) Anniversary i.e. 10 years in business Expansion i.e. new markets, new branches etc Office or factory…
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There are many social media platforms out there. You are probably active on a few of them. I have found that the more social media channels you use, the better….
MailChimp is free to use if you have less than 2,000 subscribers MailChimp currently has 60.51% share of the email marketing industry …which means that they are a standard, like…
Within The Marketing Compass, we use Capsule CRM to keep track of business relationships. Capsule is a straightforward CRM (Customer Relationship Management system), which is not overloaded with features. The…
MailChimp is a popular cloud based email marketing platform. MailChimp Audiences MailChimp signup forms More subscribers Forms & Groups Campaign clickmap MailChimp Automation Capsule CRM MailChimp landing pages MailChimp glossary…
Best practice within email marketing avoids the wording ‘click here’ as click-through text within email marketing campaigns. Many subscribers won’t click if you do this, as it is unclear where…
36 Promotional categories There are 300 ways to promote your business. They are divided into promotional mix categories. An example of a promotional category is Advertising which includes adverts in…
The Marketing Compass member Margi Ross (of Conscious Feminine fame) and I were talking about Podcasting during our monthly conversation. Podcasts have become popular, partly because since 2014, the Podcast app comes…
If media coverage is part of your promotional mix, add a Press Room web page to your website. This is a professional touch and will help journalists. Therefore, it will…
MailChimp now thinks in terms of ‘Audiences’, not ‘Lists’. If you have several lists, they are now referred to as ‘Audiences.’ To find your lists, under the ‘Audience’ navigation bar…