It is usually a good idea to only have one Mailchimp Audience. Think of this Audience as your central email database. You can have all of your (subscribed) contacts there….
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Do you pay to promote your products or services, or do you do it all for free? Or perhaps you do both? There are over 300 ways to ‘get the…
Tags can be used to sort and select Mailchimp subscribers. They can be used to add attributes to a subscriber. They are private to you and cannot be seen by…
I am continually asked how often should I do this or that in marketing? “How often should I send out a newsletter?” “Should I write a blog every week or…
Press releases can create awareness for your organisation, products and services. In addition, they have SEO benefits, by creating backlinks from media websites. However, you may have wondered how to…
Email copywriting tips Emails can be a remarkably effective communication technique, can’t they? We all write and send emails every working day. Undoubtedly, you receive a considerable number of them….
Here is a checklist of Mailchimp tips. Objectives What is the primary objective of your email campaigns? Can you write this down in one sentence? Mailchimp Audience It is good…
Email marketing can open up your business to more sales. It is one of the most effective marketing techniques available to you. You can increase profits, connect with existing customers…
If your marketing is not working, it may be because human beings are creatures of habit. We start to do something and soon get used to it. “That’s what we’ve…
Here are some thoughts on relaunching a YouTube channel, following the relaunch of The Marketing Compass YouTube channel: https://bit.ly/3byunXH * If you have had a channel for some time, reconsider your…
