Text based marketing is becoming less effective than it used to be. For example, catching people’s attention via a written blog is more difficult now. This is because there are…
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Following a NavigatorPlus members’ discussion on this topic, here are some thoughts on using workshops for promotional purposes. Events can be an effective way of promoting services. Services can be…
You may have wondered: how often should I write a new blog entry? Whilst it is true that the world’s leading bloggers write frequently (often every day), this is probably…
MailChimp has launched Customer Journeys – which is part of MailChimp Automation. It is now easier to visualise automated email sequences. Pre-built customisable templates include: welcome email; reach your tagged…
Here are 31 website promotion ideas: Banner ads, reciprocalBlogging within your websiteChat i.e. website chate-books and guidesEmail newsletterEmail signaturesExplainer videosFacebook advertsFacebook for businessGoogle AdWords (pay per click)Google Display Network In-bound links…
Coming up with press release ideas on a regular basis can be a challenge. Here is a press release ideas checklist, based on nine year’s experience of running a PR…
There are many social media platforms out there. You are probably active on a few of them. I have found that the more social media channels you use, the better….
MailChimp is free to use if you have less than 2,000 subscribers MailChimp currently has 60.51% share of the email marketing industry …which means that they are a standard, like…
Within The Marketing Compass, we use Capsule CRM to keep track of business relationships. Capsule is a straightforward CRM (Customer Relationship Management system), which is not overloaded with features. The…
MailChimp is a popular cloud based email marketing platform. MailChimp Audiences MailChimp signup forms More subscribers Forms & Groups Campaign clickmap MailChimp Automation Capsule CRM MailChimp landing pages MailChimp glossary…