Marketing strategy advice

I’m often asked for marketing strategy advice as I have advised several thousand businesses. Here are some of the questions that I ask, during an initial conversation:

*  Do you have a written business plan?
*  When was the last time that this was reviewed?
*  Do you have a written marketing plan?
*  How often do you look at it?
*  What is your turnover target for the year ahead?
*  What is your profitability target for the year ahead?
*  Which customer segments are you targeting?
*  How many customers will you need to achieve your goals?
*  How are you positioning your business?
*  What makes your brand stand out from the crowd?
* To what extent are you using AI?
* Which AI tools are you paying for?
*  Where do you keep your customer records?
*  How often do you contact customers?
*  How many products / services do you have?
*  Is your pricing maximising your profit potential?
*  Where are your customers (local, regional, national, global, online)?
*  With regards to promotional activities, are they:
a) Primarily time based (i.e. your time)
b) Based on a modest budget + your time
c) Primarily budget based (i.e. using marketing communications
agencies and / or marketing staff or freelancers)
*  Have sufficient numbers of customers heard of you?
*  How are you measuring your marketing results?
*  What does the measurement tell you?

This is part of my work as a marketing plan consultant.

Are you happy with your marketing strategy? Do you have enough customers? If you could use some help, send an email to: nigel@nigeltemple.com