Tags can be used to sort and select Mailchimp subscribers. They can be used to add attributes to a subscriber. They are private to you and cannot be seen by…
You have one second to convince the reader to read on. One second, at most, before they scroll down, click away or walk past. We are all inundated with marketing…
I am continually asked how often should I do this or that in marketing? “How often should I send out a newsletter?” “Should I write a blog every week or…
If you have the copywriting habit and produce interesting and relevant marketing copy on a continual basis, you will attract more customers. You will also learn a great deal and…
For thousands of years, humans have used stories to pass on information. We remember a story long after we have heard it. People forget facts and figures, but they can…
Rank Xerox taught me many things. As a young salesperson, they put me through their famous sales training programme. Subsequently, I was mentored as I found my feet in the…
Here is a quick checklist on how to integrate your marketing: ➤ Focus on your objective➤ Create market segments & keep referring to them➤ Write a marketing brief for team…
Here are some reasons to have a marketing budget: The budget is part of your marketing strategy(managed decline, status quo, growth) It is a statement of marketing intent and direction…
During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for business blogs, social media…