Getting a new customer or client to buy from you can be tricky. After all, why should they make the change? This is one of the reasons that big companies…
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“How’s business?” I said. “It could be better. Amongst other things, my website isn’t working,” replied the business owner. “What do you mean?” I asked. “Well, it hardly brings in…
What are you doing that is different from your competitors? In any given sector, most of the providers appear to be clones of each other. What is the big difference…
How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
Everyone has needs. They need to eat. They need clothing. They need to get the train home. In other words, the need has to be fulfilled. Needs are limited in…
As a marketing trainer, I have found this model to be helpful. You can use it to improve career prospects, marketing results and business success. 1. Unconscious incompetence Someone is…
Tags can be used to sort and select Mailchimp subscribers. They can be used to add attributes to a subscriber. They are private to you and cannot be seen by…
You have one second to convince the reader to read on. One second, at most, before they scroll down, click away or walk past. We are all inundated with marketing…
I am continually asked how often should I do this or that in marketing? “How often should I send out a newsletter?” “Should I write a blog every week or…
