You probably know the story of the gold miner who gave up and sold all of his equipment. A prospector took a look at the mine. She realised that there…
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Following a NavigatorPlus members’ discussion on this topic, here are some thoughts on using workshops for promotional purposes. Events can be an effective way of promoting services. Services can be…
Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
Google Forms: collect more information Google Forms are free to use and they come loaded with features. If you are having challenges making your website form work, a Google Form…
In October 2020 Google announced Passages – which enables Google to rank a specific passage (section) of a web page. This is important because if a passage within one of…
You may have wondered: how often should I write a new blog entry? Whilst it is true that the world’s leading bloggers write frequently (often every day), this is probably…
SEO is a big subject, isn’t it? Over the coming weeks, I will be creating a comprehensive guide to this topic: Click here to see the SEO Guide You can…
As a digital marketing consultant I am often asked which approach to take. For example:“Which activities should I focus on, with regards to digital marketing?”“Should we have one website, or…
Website caching can make your website load faster. This will make your website visitors happier, as well as the search engines. The process of caching means storing copies of website…
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