There is not a clear cut answer to this question. However, in general terms, the answer is: ‘the fewer, the better’. The Marketing Compass recommends that you don’t have more…
Read More
Best practice within email marketing avoids the wording ‘click here’ as click-through text within email marketing campaigns. Many subscribers won’t click if you do this, as it is unclear where…
Digital marketing definition of conversion rate The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce…
36 Promotional categories There are 300 ways to promote your business. They are divided into promotional mix categories. An example of a promotional category is Advertising which includes adverts in…
Links (sometimes called backlinks) coming into your website are still a good idea. However, from an SEO perspective, they are not as important as they used to be. On the…
The vast majority of your market is not looking to buy your product or service today. Or tomorrow, for that matter. A small percentage is actively looking. Inbound marketing brings…
When it comes to marketing copywriting, don’t write about yourself, your product, your service, your enterprise or your brand the whole time. Replace the words ‘we’ and ‘our’ with ‘you’…
If you are a subject expert, you may have written a single book, several books or a series of blogs. You may have slide decks, course handouts or articles that…
When people buy from you, they go through 5 stages: 1. Awareness Awareness building is a central aspect of marketing activity. What are you doing to raise brand awareness? 2….
The Marketing Compass member Margi Ross (of Conscious Feminine fame) and I were talking about Podcasting during our monthly conversation. Podcasts have become popular, partly because since 2014, the Podcast app comes…