Here are 10 ways in which ChatGPT can help with your marketing: Nigel Temple offers AI consultancy and training See also:ChatGPT training for marketersChatGPT copywriting trainingChatGPT training for sales professionals…
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Marketing is all about customers. Focus on your customers and their needs. Think of a timeline. Past, Present and Prospective. Who has bought from you in the Past? How can…
Emotions help us to interact with the world and make decisions. If you incorporate emotion in your copywriting, you will get better results. Emotion helps to connect with your audience…
Here is a list of 10 marketing books that are worth reading. Have you read any of them? Which books would you add to the list? Ogilvy on Advertising by…
Identifying the right SEO keywords can make a considerable difference to your results. Here is a step-by-step approach: Customer segmentation A customer segment is a group of people with shared…
Most enterprises use multi-channel marketing. For example, they have a website, newsletter and social media accounts. In addition they may create videos, talk to journalists, go to events or advertise….
I am often asked how to write sales copy. Sales copy is written text that has the objective of persuading a customer to purchase a service or product. It is…
Think about the assumptions that you are making in your marketing. Assumptions form a wall around you. They can limit your thinking. What are your marketing assumptions? Are they limiting…
When you write, engage the reader’s senses. You can do this by using visual words such as imagine, visualise, see and picture this. Describe physical products in detail and include…
Testimonials help to create belief. I have asked several thousand workshop attendees about them. They respond by telling me that testimonials work in their businesses. Testimonials are more believable than…
