I am writing a new book. This will be my third one. Hodder & Stoughton found me via this website and asked me to write my first book. The new…
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MailChimp is free to use if you have less than 2,000 subscribers MailChimp currently has 60.51% share of the email marketing industry …which means that they are a standard, like…
You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
Within The Marketing Compass, we use Capsule CRM to keep track of business relationships. Capsule is a straightforward CRM (Customer Relationship Management system), which is not overloaded with features. The…
Anchor text is the text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice Search engines examine anchor text…
The speed at which your website appears is important. Amongst other things, website loading speed is a Google search engine ranking factor. If your site loads in less than a…
A digital marketing first strategy recognises that the world has changed. Everyone carries smartphones around with them, don’t they? A smartphone is, in effect, an extension of the human brain….
In a world full of images, photographs and videos, text still counts. Text is a major driving force used by search engine algorithms. Today, when someone wants an answer, they…
Here is a list of digital marketing tools including several which are free. Advertising management Adroll – Self-service online advertising platform for running online ads, advert retargeting etc. Google Ads – From…
Writing connects everything within marketing. Art or Science? AIDCA model Copywriting tips How to write Use of the word You Blog writing Webcopy tips Better headlines Conversion rates