The rise of agentic commerce: reshaping retail and consumer behaviour Retail is on the edge of a major shift. Autonomous AI agents will soon change how we shop. These tools…
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Customer Lifetime Value (CLV) estimates the total revenue that can be expected from a single customer throughout the duration of the relationship, from the first purchase to the final interaction.…
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Introduction to key messages Everyone is busy. It is difficult to get their attention. Having clear, memorable marketing messages will help you to get noticed and make more sales. If…
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Here are 10 ways in which ChatGPT can help with your marketing: Audience segmentation: ChatGPT can analyse your customer data and segment your audience based on demographics, behaviours and preferences;…
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Marketing is all about customers.Focus on your customers and their needs.Think of a timeline.Past, Present and Prospective.Who has bought from you in the Past?How can you reawaken their interest?Who is…
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Emotions help us to interact with the world and make decisions. If you incorporate emotion in your copywriting, you will get better results. Emotion helps to connect with your audience…
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Think about the assumptions that you are making in your marketing. Assumptions form a wall around you.They can limit your thinking. What are your marketing assumptions? Are they limiting your…
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Testimonials help to create belief.I have asked several thousand workshop attendees about them. They respond by telling me that testimonials work in their businesses.Testimonials are more believable than you writing…
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Customers have questions.How do you go about answering them?Do you have a phone number displayed on every page of your website?Is your phone number also on view in your website…
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