Here are some copywriting tips, based on 30 years’ experience. Firstly, let me ask you a question Do you love to write? If you answered ‘yes’ to this question, you…
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I am often asked whether there is a connection between blogging and sales leads. The short answer, is that yes, there is. I have written several hundred blogs within this…
During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for blogs, social media updates,…
During my marketing workshops, we often talk about word length within web pages and blog entries. “How many words should I write for a blog” someone asks. My response is…
Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? I know that I do. It takes time and effort to simplify…
I am writing a new book. This will be my third one. Hodder & Stoughton found me via this website and asked me to write my first book. The new…
Anchor text is the visible text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice Anchor text links are...
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In a world full of images, photographs and videos, text still counts. Text is a major driving force used by search engine algorithms. Today, when someone wants an answer, they…
What should you write about in LinkedIn? Are you ever stuck for LinkedIn content ideas? Here are some ideas for you: * Blogs that you have written.* Case studies describing…
When it comes to copywriting, don’t write about yourself, your product, your service, your enterprise or your brand the whole time. Replace the words ‘I’, ‘our’ and ‘we’ with ‘you’…
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