Anchor text is the text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice Search engines examine anchor text…
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In a world full of images, photographs and videos, text still counts. Text is a major driving force used by search engine algorithms. Today, when someone wants an answer, they…
Writing connects everything within marketing. Art or Science? AIDCA model Copywriting tips How to write Use of the word You Blog writing Webcopy tips Better headlines Conversion rates
What should you write about in LinkedIn? Are you ever stuck for LinkedIn content ideas? Here are some ideas for you: * Blogs that you have written.* Case studies describing…
When it comes to marketing copywriting, don’t write about yourself, your product, your service, your enterprise or your brand the whole time. Replace the words ‘we’ and ‘our’ with ‘you’…
If you are a subject expert, you may have written a single book, several books or a series of blogs. You may have slide decks, course handouts or articles that…
Do you find that that, as your working day progresses, you end up with dozens of browser windows? I used to have so many that I would have several different web…
Given that headlines are the entry point to the rest of your copy, here is a challenge for you. Get up a little earlier tomorrow morning and write 10 headlines….
Imagine that you are looking for a specific product or service that you market. Now take a look at your website. Does your navigation make it easy to find the relevant…
Imagine that you are seeing your website homepage for the very first time. The website has 1 second to convince you to ‘stick around town’. Two types of people visit…