Introduction to key messages Everyone is busy. It is difficult to get their attention. Having clear, memorable marketing messages will help you to get noticed and make more sales. If…
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Headlines are the gateway to the rest of your marketing copy. Ideally, you should write multiple headlines every time that you write. However, who has the time for this extra…
Emotions help us to interact with the world and make decisions. If you incorporate emotion in your copywriting, you will get better results. Emotion helps to connect with your audience…
Most enterprises use multi-channel marketing. For example, they have a website, newsletter and social media accounts. In addition they may create videos, talk to journalists, go to events or advertise….
I am often asked how to write sales copy. Sales copy is written text that has the objective of persuading a customer to purchase a service or product. It is…
When you write, engage the reader’s senses. You can do this by using visual words such as imagine, visualise, see and picture this. Describe physical products in detail and include…
Do you ask enough questions, within your marketing? The human brain automatically answers questions, doesn’t it? If I asked you whether your favourite colour is blue, what happens? You probably…
Being found via online search requires a significant amount of writing. This can be referred to as SEO copywriting. Usually (but not always), the top SERPs (Search Engine Results Pages)…
Go for simple, easy to understand messages. Don’t overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don’t have time to…
How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…