During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for business blogs, social media…
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I am often asked how to get more website visitors. There are two answers to this question: 1. Work within your website 2. Work outside of your website Working within…
Here are some business blogging tips for you: Q. Is it a good idea to have a blog?A. Yes, it is, as it can help your search engine rankings, feed…
The Digital Marketing Circle is a way of looking at the customer journey, online. Profiling: Think about the type of people that you want to reach. (This information should be…
When I am asked: “how to get the copywriting done”, I ask this question: “What is the first thing that you do, when you start working each morning?” Most people…
Press releases can create awareness for your organisation, products and services. In addition, they have SEO benefits, by creating backlinks from media websites. However, you may have wondered how to…
Here are some copywriting tips, based on 30 years’ experience. Firstly, let me ask you a question Do you love to write? If you answered ‘yes’ to this question, you…
I am often asked whether there is a connection between blogging and sales leads. The short answer, is that yes, there is. I have written several hundred blogs within this…
During my marketing workshops, we often talk about word length within web pages and blog entries. “How many words should I write for a blog” someone asks. My response is…
Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? I know that I do. It takes time and effort to simplify…
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