Most enterprises use multi-channel marketing. For example, they have a website, newsletter and social media accounts. In addition they may create videos, talk to journalists, go to events or advertise….
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I am often asked how to write sales copy. Sales copy is written text that has the objective of persuading a customer to purchase a service or product. It is…
When you write, engage the reader’s senses. You can do this by using visual words such as imagine, visualise, see and picture this. Describe physical products in detail and include…
Do you ask enough questions, within your marketing? The human brain automatically answers questions, doesn’t it? If I asked you whether your favourite colour is blue, what happens? You probably…
Being found via online search requires a significant amount of writing. This can be referred to as SEO copywriting. Usually (but not always), the top SERPs (Search Engine Results Pages)…
Go for simple, easy to understand messages. Don’t overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don’t have time to…
How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
You have one second to convince the reader to read on. One second, at most, before they scroll down, click away or walk past. We are all inundated with marketing…
If you have the copywriting habit and produce interesting and relevant marketing copy on a continual basis, you will attract more customers. You will also learn a great deal and…
For thousands of years, humans have used stories to pass on information. We remember a story long after we have heard it. People forget facts and figures, but they can…
