Text based marketing is becoming less effective than it used to be. For example, catching people’s attention via a written blog is more difficult now. This is because there are…
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Google Forms: collect more information Google Forms are free to use and they come loaded with features. If you are having challenges making your website form work, a Google Form…
In October 2020 Google announced Passages – which enables Google to rank a specific passage (section) of a web page. This is important because if a passage within one of…
Website caching can make your website load faster. This will make your website visitors happier, as well as the search engines. The process of caching means storing copies of website…
Within a website, a robots.txt file tells search engines how to crawl pages within the site. This is part of the REP (Robots Exclusion Protocol) that comprise a series of…
I am often asked about free-to-use images. I can recommend Pexels which allows you to use images for free, even within a commercial website. The site offers you a series…
I have been working with Brian Murphy, a technician and architect by training, university lecturer, author and environmentalist. Brian is the founder and creator of Green Building Encyclopaedia, a growing…
WordPress launched version 5.5 on August 11th 2020. If you have a WordPress website, when you login, click on ‘Dashboard’ at the top of the menu (left hand side of…
Here are 31 website promotion ideas: Banner ads, reciprocalBlogging within your websiteChat i.e. website chate-books and guidesEmail newsletterEmail signaturesExplainer videosFacebook advertsFacebook for businessGoogle AdWords (pay per click)Google Display Network In-bound links…
People are better at remembering images (faces, logos etc) than words. This is why it can be difficult to put a name to a face. The text ads that appear…