Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? It takes time and effort to simplify marketing messages. This does not…
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whatsmydns.net allows you to carry out a DNS lookup to check a domain name’s current IP address and DNS record information against multiple name servers located across the world. This means…
Anchor text is the text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice Search engines examine anchor text…
The speed at which your website appears is important. Amongst other things, website loading speed is a Google search engine ranking factor. If your site loads in less than a…
Search engines analyse the words on a web page, in order to learn what the page is about. They do this by using bots (AKA crawlers). Having found a web…
There is not a clear cut answer to this question. However, in general terms, the answer is: ‘the fewer, the better’. The Marketing Compass recommends that you don’t have more…
Digital marketing definition of conversion rate The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce…
Impartial, independent third party advice and feedback on your internet marketing activities can make all the difference. Here is a checklist for choosing an internet marketing consultant: * Begin by deciding…
A title tag is part of the meta data within a web page. Title tags help search engines to understand what the page is about. Why are title tags important?…
For some time, I have been asking myself: should an image be included in a blog? I realise that this is not the greatest question facing humanity, but it certainly…