A recognisable brand name brings numerous benefits, including increasing the value of your business, attracting more customers and being able to charge higher prices. Here are 7 ways to build your…
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Seth Godin wrote 'Permission Marketing' in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book…
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As a marketing trainer, I am used to discussing blogs with workshop attendees. "What is the point of blogging, for a business," someone is bound to ask. There are many…
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Your enterprise should 'think brand' and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
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Here is a Mind Map which shows the key elements of digital marketing strategy (click to expand). Scroll down to discover what the map means and to read a checklist...…
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Do you need more customers? If that's a "Yes", then you need more sales leads. Here is a quick checklist: STRATEGY * Begin by working on your marketing plan. *…
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Do you have a Customer Attraction System (CAS) as part of your business model? Does it generate a steady stream of conversations, sales enquiries and sales? Is it predictable? During…
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Are you happy with your website results? Are you receiving sufficient hits, visitors and sales enquiries? Would it help to have a website review with a professional marketing consultant? Nigel…
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Do you make New Years Resolutions? During the Christmas break, business owners inevitably think about their enterprises. Here are some suggestions for business-orientated resolutions: * Build your brand. One way…
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Great brands are built on strong values. If your business is 'just you', then you are the brand. What are your values? Values = the basis of branding. As a…
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