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BrandingMarketing strategy

What are your values?

By June 26th, 2023One Comment

Great brands are built on strong values. If your business is ‘just you’, then you are the brand. What are your values?

Values = the basis of branding. As a business owner, your values are the foundation of your enterprise. Being clear about your values will help you to position your enterprise, amongst other things. It is important to know what your values are. Here are some of them:

Authority, Change, Communication, Competence, Creativity, Decisiveness

Efficiency, Excellence, Family,  Focus, Freedom, Friendship, Goals, Gratitude

Happiness, Health, Helpfulness, Honesty, Imagination, Independence, Integrity

Knowledge, Leadership, Learning, Logic, Love, Loyalty, Money, Positive thinking

Privacy, Problem solving,  Professionalism, Quality, Recognition, Relationships

Service, Spirituality, Success, Teamwork, Truth, Trust, Wealth, Wisdom

Take a moment to list your values. Include the finished list within your website. I have known customers to decide on a particular supplier, as they displayed their values in this way.

Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. 3 million words of copy | 30 years experience | 3,000+ clients Topics include: Marketing plans, Digital marketing, SEO, Copywriting, LinkedIn, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: nigel@nigeltemple.com Or call Nigel on: 01628 773128