Great brands are built on strong values. If your business is ‘just you’, then you are the brand. What are your values?
Values = the basis of branding. As a business owner, your values are the foundation of your enterprise. Being clear about your values will help you to position your enterprise, amongst other things. It is important to know what your values are. Here are some of them:
Authority, Change, Communication, Competence, Creativity, Decisiveness
Efficiency, Excellence, Family, Focus, Freedom, Friendship, Goals, Gratitude
Happiness, Health, Helpfulness, Honesty, Imagination, Independence, Integrity
Knowledge, Leadership, Learning, Logic, Love, Loyalty, Money, Positive thinking
Privacy, Problem solving, Professionalism, Quality, Recognition, Relationships
Service, Spirituality, Success, Teamwork, Truth, Trust, Wealth, Wisdom
Take a moment to list your values. Include the finished list within your website. I have known customers to decide on a particular supplier, as they displayed their values in this way. Incidentally, the above list of values comes from The Marketing Compass Manual.