There are over 300 ways to promote your products and services.
Many of these are free. For example, DIY Press Relations, SEO and sending emails to a modestly sized list.
Are you using as many free promotional techniques as you can, given the inevitable constraints surrounding the time that you have available?
Interestingly, free promotional techniques can work better than their paid for cousins.
They can be authentic, creative and highly personalised.
I suggest that you list all of the ways in which you promote your business. Then tick all of ones which are free (i.e. no subscription or third party costs). What does the balance look like?
Now that we have generative AI, you can use it to help you to come up with free promotional ideas.
You can then use AI to provide a boost to those free promotional techniques. The productivity gains can be considerable and you will be creating more brand awareness.
