Do you need more clients? If that’s a “Yes”, then you need more sales leads. Here is a quick checklist:
Sales and marketing strategy
* Begin by working on your sales and marketing plan (see: marketing plan consultant.
* Add value to your products / services.
* Set sales targets and figure out your conversion rate i.e. you close 1 sale for each 4 enquiries. This will give you a good idea of the number of sales leads you need.
* Increase your promotional mix i.e. the different ways in which you ‘get the word out’ about your enterprise.
* Spend more time on marketing (including working on your marketing plan, website etc).
* Add contacts to your CRM (Customer Relationship Management system), every day.
Positioning
* Decide how you are going to position your brand in relation to your competitors. This is easy to say and quite difficult to do
* Stop pushing so hard. Whatever you push against in life, pushes back against you.
Be helpful
Don’t just talk about being helpful. Be helpful. Don’t just tell people how great you are, demonstrate it by sharing your knowledge in helpful and useful ways.
Build business relationships
You will win business from people with whom you have a prior business relationship. Whether they are existing customers or your network of contacts, relationships count.
AI for sales leads
There are numerous ways in which you can use AI to get business leads. Is this something that you have investigated? Tip: Ask ChatGPT or Claude to run a weekly ‘deep research’ report for you on potential new clients. Write a detailed prompt describing exactly the type of client that you are looking for and the information that you need.
Website
Have a professional website. Make it easy for visitors to engage with you, via your site.
Social media
Login to your favourite social media platforms every day. Don’t just be a ‘broadcaster’, be a conversationalist.
Referrals
Always ask for referrals. I know that this can be hard, due to fear of rejection, however you must do this. If you want more referrals, give more referrals.
Responsiveness
Always respond quickly to sales leads in a professional manner. This is a message, in its own right. Even if they don’t buy from you this time, they’ll remember you.
Feedback
Have someone to report to, with regards to sales leads and sales in general. Talk everything through with them once a week. This actually works.
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Nigel Temple is a marketing and AI consultant, speaker and trainer. He shows business owners and marketing professionals how to get better results.
Nigel ran a marketing services agency for nine years and he served as a Faculty Member with CIM (the Chartered Institute of Marketing) for 12 years.
To find out more about Nigel’s services email nigel@nigeltemple.com
