Here is a list of 10 marketing books that are worth reading. Have you read any of them? Which books would you add to the list? Ogilvy on Advertising by…
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Do you pay to promote your products or services, or do you do it all for free? Or perhaps you do both? There are over 300 ways to ‘get the…
As a marketing trainer, I have found this model to be helpful. You can use it to improve career prospects, marketing results and business success. 1. Unconscious incompetence Someone is…
Success in marketing is all about taking action. The more you take the initiative and experiment, the more likely it is that you will succeed, although you may encounter failure…
In an increasingly competitive world, creative thinking can give you the edge. The world is full of similar products and services. Creative thinking can help you to differentiate your brand,…
As Bob Dylan sang: The times they are a changin’. The question is, are you prepared? From a marketing perspective, most customers don’t really want to talk to a salesperson….
Following a NavigatorPlus members’ discussion on this topic, here are some thoughts on using workshops for promotional purposes. Events can be an effective way of promoting services. Services can be…
As a digital marketing consultant I am often asked which approach to take. For example:“Which activities should I focus on, with regards to digital marketing?”“Should we have one website, or…
Some people seem to have all the luck, don’t they? When it comes to marketing, all of their products and services do well. They launch them at just the right…
Zoom is a videoconferencing service. Here is their website: www.zoom.us I have been using Zoom for a quite some time and I find it be stable and reliable. Within a…
