The vast majority of your market is not looking to buy your product or service today.Or tomorrow, for that matter. A small percentage is actively looking.Inbound marketing brings these people…
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Imagine telephoning someone that you don't know. "Hello," you say to them, "I was wondering whether you would like any (insert your product / service here)?" What sort of reception…
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Marketing is a journey, not a destination. You may have ticked many boxes, including segmenting your customers, positioning your brand, creating visual brand identity, implementing a CRM system, updating your…
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The eight stars of marketing are: YOU As self-understanding leads to better understanding of the customer STRATEGY In the midst of confusion, have a clear strategy PLANNING Plan your work…
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As everything continues to become digital, think of your enterprise as a competing data processing system. This idea is contained within Yuval Noah Harari's book, Home Deus. As a marketer,…
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Are you ticking the right digital marketing boxes i.e. plan, CRM, website, content, SEO, social media, email marketing, smartphones and advertising? Increasingly, the boxes are connected. Here is a digital marketing checklist…
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During my marketing workshops and talks, I get asked: "What is the difference between positioning, differentiation and brand? Positioning Positioning refers to where a company (or brand) sits in the…
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Is it worth the time, trouble and expense of having and using a CRM (Customer Relationship Management) system? The answer is that, yes, it is. In my experience, it is…
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During the training sessions, I am often asked about CRM solutions that work with MailChimp. There are several options and one that I like is Capsule CRM. Capsule is a…
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Setting sales and marketing targets works and this will make a big difference to your results. I have used them for years and when I work with a client we…
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