As a marketing trainer, I am used to discussing blogs with workshop attendees. “What is the point of blogging, for a business,” someone is bound to ask. There are many…
Your enterprise should ‘think brand’ and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
Here is a Mind Map which shows the key elements of internet marketing strategy (click to expand). Scroll down to discover what the map means and to read a checklist……
Do you need more customers? If that’s a “Yes”, then you need to learn how to get more sales leads. Here is a quick checklist: STRATEGY * Begin by working…
Do you have a Customer Attraction System (CAS) as part of your business model? Does it generate a steady stream of conversations, sales enquiries and sales? Is it predictable? During…
Are you happy with your website results? Are you receiving sufficient hits, visitors and sales enquiries? Would it help to have a website review with a professional marketing consultant? Nigel…
Do you make New Years Resolutions? During the Christmas break, business owners inevitably think about their enterprises. Here are some suggestions for business-orientated resolutions: * Build your brand. One way…
Great brands are built on strong values. If your business is ‘just you’, then you are the brand. What are your values? Values = the basis of branding. As a…