What are you doing that is different from your competitors? In any given sector, most of the providers appear to be clones of each other. What is the big difference…
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I am continually asked how often should I do this or that in marketing? “How often should I send out a newsletter?” “Should I write a blog every week or…
Here is a quick checklist on how to integrate your marketing: ➤ Focus on your objective➤ Create market segments & keep referring to them➤ Write a marketing brief for team…
Here are some reasons to have a marketing budget: The budget is part of your marketing strategy(managed decline, status quo, growth) It is a statement of marketing intent and direction…
When people buy from you, they go through five stages. You can think of this as the customer journey. Where is your current focus, within the five stages? If you…
What is branding? Why is it so important? Your brand is your business, seen from the customer’s perspective. Successful brands are based on strong values. Branding helps your customers to remember…
Do you sell to everybody or to clearly defined customer segments? If you operate in a competitive marketplace, the second approach is better. Divide your customers into separate segments. Then…
If your marketing is not working, it may be because human beings are creatures of habit. We start to do something and soon get used to it. “That’s what we’ve…
Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
Everyone is away in August, aren’t they? In the UK we have had a heatwave, so who can be bothered to read marketing messages anyway? Oh yes and apparently in…
