Every business has a quick answer to this question. When I ask my seminar audiences, they are happy to describe their customers to me. However, I wonder how deep their…
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Here is a marketing strategy checklist: 1. Do you have an up-to-date marketing strategy and plan? 2. Do you have clear objectives? 3. How do you stand out from the…
Do you have new products or services planned or ready to go? If not, you may be able to hear a warning klaxon going off in the background. Products and…
Have you ever wondered whether your team understands your marketing strategy? By ‘team’ I mean everyone in your enterprise. Does it matter if they are kept informed? Surely marketing should…
I realise that this may strike you as an odd question. Surely most commercial enterprises are trying to grow, aren’t they? For various reasons, this may not be the case….
It is all too easy to spend your time fighting the day to day battle, isn’t it? If you are running a business or a marketing department, finding the time…
Here is a Marketing Software Map: The central red circle is your CRM (Customer Relationship Management system). There are thousands of CRM systems available to you. Key issues to consider include:…
As a human being – you are unique. You are one of a kind amongst billions of human beings. Think of your enterprise in this way. What is special about…
Think about what your enterprises does. “We sell these products,” or “We provide these services” you might answer. Now think about what your enterprise delivers. The answer to a problem…
How many software platforms / systems do you use? For example: database / CRM (Customer Relationship Management system); accounts system; website(s); landing pages; social media communities; email marketing. How many…
