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Is it worth having a CRM?

By June 24th, 2021No Comments

Is it worth the time, trouble and expense of having and using a CRM (Customer Relationship Management) system?

The answer is that, yes, it is.

In my experience, it is a challenge to keep track of details and information when you are marketing and selling, as the information escalates exponentially.

You end up with lists or a spreadsheet full of dozens, hundreds or even thousands of people.

If you are busy and the sales leads are coming in, you need to keep track of current sales opportunities.

At the same time, it is important not to ignore dormant customers and your future sales pipeline.

For example, you may ask yourself: who else is involved in making this decision? What did they tell me six months ago? Are they on LinkedIn? Is there a direct dial telephone number for this person?

You can easily handle this information within a CRM.

The best CRM for your enterprise is the one that you actually use.

So it shoudn’t be too complicated.

It is also important to understand the pricing of the software, so that you are not going to encounter any surprises with regards to pricing in the future.

All too often, the software can be difficult to setup and too complicated to use on a day-to-day basis.

Have it open at all times. Record details as you receive them*.

In our office we use Capsule CRM

* Please bear GDPR legislation in mind when you record and store data.

PS We offer Capsule CRM training.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: 01628 773128