Does integrity matter in marketing, or in business for that matter? Seeing this question from the customer's perspective, they like to be treated well. If there is a problem, they…
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How many times should you repeat your key messages? The answer is at least three times. If you send out a marketing message once, you will be fortunate if 1…
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I have noticed that the word 'confidence' has come up in numerous conversations recently. For example, during one of my marketing workshops, a delegate told me that they wanted to…
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Every business has a quick answer to this question. When I ask my seminar audiences, they are happy to describe their customers to me. However, I wonder how deep their…
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Here is a marketing strategy checklist: 1. Do you have an up-to-date marketing strategy and plan? 2. Do you have clear objectives? 3. How do you stand out from the…
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Do you have new products or services planned or ready to go? If not, you may be able to hear a warning klaxon going off in the background. Products and…
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Have you ever wondered whether your team understands your marketing strategy? By 'team' I mean everyone in your enterprise. Does it matter if they are kept informed? Surely marketing should…
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I realise that this may strike you as an odd question. Surely most commercial enterprises are trying to grow, aren't they? For various reasons, this may not be the case.…
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It is all too easy to spend your time fighting the day to day battle, isn't it? If you are running a business or a marketing department, finding the time…
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Here is a Marketing Software Map: The central red circle is your CRM (Customer Relationship Management system). There are thousands of CRM systems available to you. Key issues to consider include:…
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