Marketing strategy

Strategic marketing thinking

By April 18, 2017 No Comments

It is all too easy to spend your time fighting the day to day battle, isn’t it? If you are running a business or a marketing department, finding the time to think can be a challenge. From time to time, it is a good idea to take a step back and think about your marketing strategy.

Do you have a written marketing plan? This should be separate from your business plan. Key topics include your marketing objectives, customer segments, key messages and points of differentiation. Going through the process of writing a marketing plan makes you think about the time, money and effort that you are spending on marketing and how you could improve results in this area.

Strategic marketing thinking is not urgent. Which is why it can slip to the bottom of your todo list. Gradually, the business environment changes around you; new competitors emerge; prices change; and new technology is launched. What is your response to these changes? A marketing plan can help you to think it all through.

My services include a Marketing plan training course during which I provide feedback on marketing strategy, digital marketing and the big picture.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker, author and thinker. He helps businesses to find more customers. Nigel is the Founder of The Marketing Compass, which provides marketing direction for small business owners. Contact me and ask me a marketing question.

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