Rank Xerox taught me many things. As a young salesperson, they put me through their famous sales training programme. Subsequently, I was mentored as I found my feet in the…
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Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots.Here are some suggestions:* Get a…
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Do you sell to everybody or to clearly defined customer segments? If you operate in a competitive marketplace, the second approach is better.Divide your customers into separate segments. Then create…
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In an increasingly competitive world, creative thinking can give you the edge.The world is full of similar products and services.Creative thinking can help you to differentiate your brand, message and…
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As Bob Dylan sang: The times they are a changin'.The question is, are you prepared?From a marketing perspective, most customers don't really want to talk to a salesperson.Instead, they search…
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You probably know the story of the gold miner who gave up and sold all of his equipment. A prospector took a look at the mine. She realised that there…
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Everyone is away in August, aren't they? In the UK we have had a heatwave, so who can be bothered to read marketing messages anyway? Oh yes and apparently in…
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Some people seem to have all the luck, don't they? When it comes to marketing, all of their products and services do well. They launch them at just the right…
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Should you use a push or pull marketing strategy?What is the differences between Push and Pull marketing? https://www.youtube.com/watch?v=6mwKSngM4P8 A Push strategy pushes the product or service at the customer. Therefore,…
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Do you ever look at a website, advertisement or marketing piece and wonder what it is all about?I know that I do.It takes time and effort to simplify marketing messages.…
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