In an increasingly competitive world, creative thinking can give you the edge.
The world is full of similar products and services.
Creative thinking can help you to differentiate your brand, message and market positioning.
Is creativity already part of what you do?
If not, how can you get started?
You can begin by including it within your business processes.
In addition, you could ask yourself:
“Are we coming up with enough ideas?”
“Are we prepared to listen to new ideas?”
“How are we different from the competition and their offerings?”
“Which creative thinking techniques are we using on a regular basis?
“Have we ever had any creative thinking training?
“Do we have any books on creative thinking in the office?
“Does management encourage or discourage a creative approach?
“Who is the most creative person in the team?”
During my creative thinking training sessions I have found that everyone is creative, if given a chance to be so.
Creative thinking is important in marketing, copywriting, digital communications, new product development, management and strategic thinking.
It is also a fascinating topic in its own right.
