the world is changing

As Bob Dylan sang: The times they are a changin’.

The question is, are you prepared?

From a marketing perspective, most customers don’t really want to talk to a salesperson.

Instead, they search online.

They read online reviews.

They watch YouTube videos about the product, service or company.

You are not there?

Then they consume your competitor’s content.

Customers are not prepared to wait.

If you don’t respond to emails, chat questions, YouTube comments and other forms of messaging quickly, this is a negative message right from the start, isn’t it?

If you fail to reply at all, you are history.

You need to be plugged in, switched on and ‘fast turnaround’.

It helps if you like to communicate (not everyone does).

It also helps if you can write well and write quickly.

Be positive. Be open. Be out there.

Gotta go.

Need to write a long letter to an old friend.

PS Please comment on one of my YouTube videos

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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