ChatGPT Canvas is a new (paid for) feature that enhances content creation, editing and presentation by providing an interactive and visually structured format within ChatGPT. It serves as a dedicated…
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Introduction to key messages Everyone is busy. It is difficult to get their attention. Having clear, memorable marketing messages will help you to get noticed and make more sales. If…
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Headlines are the gateway to the rest of your marketing copy. Ideally, you should write multiple headlines every time that you write. However, who has the time for this extra…
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Emotions help us to interact with the world and make decisions. If you incorporate emotion in your copywriting, you will get better results. Emotion helps to connect with your audience…
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Most enterprises use multi-channel marketing. For example, they have a website, newsletter and social media accounts. In addition they may create videos, talk to journalists, go to events or advertise.…
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I am often asked how to write sales copy. Sales copy is written text that has the objective of persuading a customer to purchase a service or product.It is important…
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When you write, engage the reader's senses. You can do this by using visual words such as imagine, visualise, see and picture this. Describe physical products in detail and include…
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Do you ask enough questions, within your marketing?The human brain automatically answers questions, doesn't it?If I asked you whether your favourite colour is blue, what happens?You probably found yourself answering…
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Being found via online search requires a significant amount of writing.This can be referred to as SEO copywriting.Usually (but not always), the top SERPs (Search Engine Results Pages) contain long body…
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Go for simple, easy to understand messages. Don't overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don't have time to…
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