I am often asked how to get more website visitors. There are two answers to this question: 1. Work within your website 2. Work outside of your website Working within…
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The Digital Marketing Circle is a way of looking at the customer journey, online. Profiling: Think about the type of people that you want to reach. (This information should be…
Long tail or short tail SEO? During my SEO consultancy work and training sessions, I am often asked about the differences between long tail and short tail keyword phrases. Short…
Backlinks (i.e. external hyperlinks pointing at your website) are important. Go for quality in-bound links from high authority websites. Here is a checklist of ways to get more backlinks: Offer…
In October 2020 Google announced Passages – which enables Google to rank a specific passage (section) of a web page. This is important because if a passage within one of…
SEO is a big subject, isn’t it? Over the coming weeks, I will be creating a comprehensive guide to this topic: Click here to see the SEO Guide You can…
Website caching can make your website load faster. This will make your website visitors happier, as well as the search engines. The process of caching means storing copies of website…
Within a website, a robots.txt file tells search engines how to crawl pages within the site. This is part of the REP (Robots Exclusion Protocol) that comprise a series of…
WordPress launched version 5.5 on August 11th 2020. If you have a WordPress website, when you login, click on ‘Dashboard’ at the top of the menu (left hand side of…
Having in-bound links to your website is still a good thing. As long as they are from reputable websites. The challenge is managing them. I have found an answer via…
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