Anchor text is the text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice Search engines examine anchor text…
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The speed at which your website appears is important. Amongst other things, website loading speed is a Google search engine ranking factor. If your site loads in less than a…
Search engines analyse the words on a web page, in order to learn what the page is about. They do this by using bots (AKA crawlers). Having found a web…
Digital marketing definition of conversion rate The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce…
Links (sometimes called backlinks) coming into your website are still a good idea. However, from an SEO perspective, they are not as important as they used to be. On the…
If you are a subject expert, you may have written a single book, several books or a series of blogs. You may have slide decks, course handouts or articles that…
Google sees inbound links – AKA backlinks – to your website as votes of confidence. In general, the more inbound links you have, the better as long as they are…
Within The Marketing Compass 2019 SEO Course (which NavigatorPlus members can access for free within the Resource Centre), we discuss Description tags. They provide a concise description of a web page,…
Impartial, independent third party advice and feedback on your internet marketing activities can make all the difference. Here is a checklist for choosing an internet marketing consultant: * Begin by deciding…