Backlinks (i.e. external hyperlinks pointing at your website) are important. Go for quality in-bound links from high authority websites. Here is a checklist of ways to get more backlinks: Offer…
Read More
In October 2020 Google announced Passages – which enables Google to rank a specific passage (section) of a web page. This is important because if a passage within one of…
SEO is a big subject, isn’t it? Over the coming weeks, I will be creating a comprehensive guide to this topic: Click here to see the SEO Guide You can…
Website caching can make your website load faster. This will make your website visitors happier, as well as the search engines. The process of caching means storing copies of website…
Within a website, a robots.txt file tells search engines how to crawl pages within the site. This is part of the REP (Robots Exclusion Protocol) that comprise a series of…
WordPress launched version 5.5 on August 11th 2020. If you have a WordPress website, when you login, click on ‘Dashboard’ at the top of the menu (left hand side of…
Having in-bound links to your website is still a good thing. As long as they are from reputable websites. The challenge is managing them. I have found an answer via…
MozRank quantifies link popularity, based on a 0 to 10 scale. MozRank shows the importance of backlinks (i.e. inbound links). This is calculated by the number and quality of the…
Do you send out press releases? If you do, include your full website address (URL) within the press release text. Provide a reason why the URL should be included. Printed…
With the exception of the very young and perhaps the very old, everyone has a smartphone. We use them to answer questions, navigate, push back the tide of emails that…
Founder of The Marketing Compass
Join thousands of marketers and business owners and receive impartial marketing advice and guidance. Discover effective marketing techniques and strategies. Tell our members about your products / services!
