What is branding? Why is it so important? Your brand is your business, seen from the customer’s perspective. Successful brands are based on strong values. Branding helps your customers to remember…
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What would happen if more people read your website content and returned time and time again? Dull looking pages and blogs have a detrimental effect on your enterprise. Writing engaging,…
Do you sell to everybody or to clearly defined customer segments? If you operate in a competitive marketplace, the second approach is better. Divide your customers into separate segments. Then…
Long tail or short tail SEO? During my SEO consultancy work and training sessions, I am often asked about the differences between long tail and short tail keyword phrases. Short…
Press releases can create awareness for your organisation, products and services. In addition, they have SEO benefits, by creating backlinks from media websites. However, you may have wondered how to…
Email copywriting tips Emails can be a remarkably effective communication technique, can’t they? We all write and send emails every working day. Undoubtedly, you receive a considerable number of them….
Here is a checklist of Mailchimp tips. Objectives What is the primary objective of your email campaigns? Can you write this down in one sentence? Mailchimp Audience It is good…
Here are some copywriting tips, based on 30 years’ experience. Firstly, let me ask you a question Do you love to write? If you answered ‘yes’ to this question, you…
Email marketing can open up your business to more sales. It is one of the most effective marketing techniques available to you. You can increase profits, connect with existing customers…
During my LinkedIn training workshops we discuss the time it takes to get the best out of LinkedIn. Sometimes, the conversation can go something like this: “To be honest, I…
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