What are you doing that is different from your competitors? In any given sector, most of the providers appear to be clones of each other. What is the big difference…
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How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
Everyone has needs. They need to eat. They need clothing. They need to get the train home. In other words, the need has to be fulfilled. Needs are limited in…
As a marketing trainer, I have found this model to be helpful. You can use it to improve career prospects, marketing results and business success. 1. Unconscious incompetence Someone is…
Tags can be used to sort and select Mailchimp subscribers. They can be used to add attributes to a subscriber. They are private to you and cannot be seen by…
You have one second to convince the customer to read on. One second, at most, before they scroll down, click away or walk past. We are all inundated with marketing…
I am continually asked how often should I do this or that in marketing? “How often should I send out a newsletter?” “Should I write a blog every week or…
If you have the copywriting habit and produce interesting and relevant marketing copy on a continual basis, you will attract more customers. You will also learn a great deal and…
For thousands of years, humans have used stories to pass on information. We remember a story long after we have heard it. People forget facts and figures, but they can…
