During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for blogs, social media updates,…
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Text based marketing is becoming less effective than it used to be. For example, catching people’s attention via a written blog is more difficult now. This is because there are…
You probably know the story of the gold miner who gave up and sold all of his equipment. A prospector took a look at the mine. She realised that there…
Following a NavigatorPlus members’ discussion on this topic, here are some thoughts on using workshops for promotional purposes. Events can be an effective way of promoting services. Services can be…
Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
Google Forms: collect more information Google Forms are free to use and they come loaded with features. If you are having challenges making your website form work, a Google Form…
In October 2020 Google announced Passages – which enables Google to rank a specific passage (section) of a web page. This is important because if a passage within one of…
You may have wondered: how often should I write a new blog entry? Whilst it is true that the world’s leading bloggers write frequently (often every day), this is probably…
SEO is a big subject, isn’t it? Over the coming weeks, I will be creating a comprehensive guide to this topic: Click here to see the SEO Guide You can…
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