It is usually a good idea to only have one Mailchimp Audience. Think of this Audience as your central email database. You can have all of your (subscribed) contacts there….
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Do you pay to promote your products or services, or do you do it all for free? Or perhaps you do both? There are over 300 ways to ‘get the…
Do you ask enough questions, within your marketing? The human brain automatically answers questions, doesn’t it? If I asked you whether your favourite colour is blue, what happens? You probably…
Customers have questions. How do you go about answering them? Do you have a phone number displayed on every page of your website? Is your phone number also on view…
Being found via online search requires a significant amount of writing. This can be referred to as SEO copywriting. Usually (but not always), the top SERPs (Search Engine Results Pages)…
Don’t ask if you can help. Be helpful. Don’t wait for them to tell you that there is a problem. Keep checking that they are happy. Be proactive, not reactive.
Go for simple, easy to understand messages. Don’t overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don’t have time to…
I know that you are busy. If you are a marketer or business owner, your to do list never ends, does it? In changing times, it is important to take…
Getting a new customer or client to buy from you can be tricky. After all, why should they make the change? This is one of the reasons that big companies…
