The rise of agentic commerce: reshaping retail and consumer behaviour Retail is on the edge of a major shift. Autonomous AI agents will soon change how we shop. These tools…
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Your to do list is never finished. There is a constant stream of things that need to be done and many of them are urgent. Why should you spend precious…
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Customer Lifetime Value (CLV) estimates the total revenue that can be expected from a single customer throughout the duration of the relationship, from the first purchase to the final interaction.…
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Discuss your marketing with me, during a Marketing TurboCharge session.During this Zoom session, with you / your team I will show you my top performing ideas to attract new customers.This is…
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Is your marketing strategy working for you? Do you have a concise marketing plan? If you do, when was the last time that you updated it? When was the last…
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The eight core points of The Marketing Compass system are:YOU As self understanding leads to less stress & better resultsSTRATEGY In the midst of confusion, have a clear strategyPLANNING Plan…
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Here are 10 ways in which ChatGPT can help with your marketing: Audience segmentation: ChatGPT can analyse your customer data and segment your audience based on demographics, behaviours and preferences;…
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Marketing is all about customers.Focus on your customers and their needs.Think of a timeline.Past, Present and Prospective.Who has bought from you in the Past?How can you reawaken their interest?Who is…
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Here is a list of 10 marketing books that are worth reading.Have you read any of them? Which books would you add to the list?Ogilvy on Advertising by David Ogilvy…
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Think about the assumptions that you are making in your marketing. Assumptions form a wall around you.They can limit your thinking. What are your marketing assumptions? Are they limiting your…
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