Is your marketing strategy working for you? Do you have a concise marketing plan? If you do, when was the last time that you updated it?
When was the last time that you studied your competitors? How frequently do you adjust your strategy in response to changes?
Have you segmented your market? Do you have separate marketing initiatives for each market segment?
How are you positioning your brand? How to you make use of positioning in your marketing campaigns?
How are you differentiating your brand, products and services?
How do you spend your marketing budget? What does it cost to find a new customer? How much is a customer worth to you, on an annual basis?
Do you love to write? How many marketing words do you write each week / each month?
Is your website working? Do the search engines love your site? Are you appearing at the top of page 1 for a selection of keyword phrases?
How many promotional techniques are you using? (There are over 300 to choose from).
How do you balance digital and traditional marketing methods in your marketing strategy?
How do you go about experimenting with new channels or platforms to reach your audience?
To what extent do you use testing to find out what really works?
Have you written down your key marketing messages? Are you using them frequently?
Are you using AI to help you to be more productive? If you are, which AI systems are you using?
Do you have a CRM (customer database) and do you use it every day?
How are you tracking and analysing your marketing data in order to make better decisions?
What techniques do you use to create customer loyalty and encourage repeat business?
How do you go about getting referrals, without the use of bribes or incentives.
How are you integrating customer feedback into your marketing strategy and product / service development plans?
Do you invest in marketing training for yourself and / or your team.
How do you measure your marketing return on investment (ROI) and which benchmarks are you using?
Are you getting the results that you expected, in terms of enquiries and sales?
How much time do you devote to thinking about your marketing strategy?
Is your marketing strategy working for you? Could it be improved?
Do you have an independent, experienced marketing consultant who you can talk to?
If you feel that you could use some help, you’re welcome to get in touch with me.
