Here is a list of 10 marketing books that are worth reading.
Have you read any of them? Which books would you add to the list?
Ogilvy on Advertising by David Ogilvy provides solid advice on how to create effective advertising campaigns, based on the author’s experience of working with famous name brands.
Influence: The Psychology of Persuasion by Robert Cialdini. This is an interesting book that I read several years ago. It examines the principles of persuasion and how they can be applied to marketing and sales.
The Lean Startup by Eric Ries provides a fresh approach to marketing and product development that emphasizes constant experimentation.
Guerilla Marketing by Jay Conrad Levinson was written in response to a lack of books about small business marketing at the time of writing. It contains a considerable amount of practical advice (largely pre-internet, but still worth reading).
Contagious: Why Things Catch by Jonah Berger takes a close look at the factors which make certain ideas, products, and behaviours go viral.
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath offers guidance on how to create ideas that are memorable and compelling.
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin argues that in today’s crowded marketplace, it’s not enough to be good. You need to be remarkable in order to stand out from the crowd.
Crush It! Why Now Is the Time to Cash in on Your Passion by Gary Vaynerchuk offers advice on how to use social media and personal branding to build a successful business.
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout has 22 rules for successful marketing.
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell explores the tipping point concept and how small changes can have a big impact on behaviour and trends.
This list is the tip of the iceberg. I would be interested to hear about marketing books that you recommend, either via a comment on this post or via The Marketing Compass website.