You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain.Success in marketing is based on habits, starting with strategic thinking. Taking time out…
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The vast majority of your market is not looking to buy your product or service today.Or tomorrow, for that matter. A small percentage is actively looking.Inbound marketing brings these people…
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When it comes to copywriting, don't write about yourself, your product, your service, your enterprise or your brand the whole time. Replace the words 'I', 'our' and 'we' with 'you'…
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I know that you know what your product or service does. I know that you know how great it is. The challenge is that potential customers are not telepathic. They…
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Are you good at making decisions? Do you tend to make the right decisions, in your personal and professional lives? Do you like making choices? We all have to make…
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Here is a way to succeed in life and in business: keep your promises. I realise that at times it can be quite hard to do this. Consistently delivering on your promises…
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If you have been running your business for a while, from time to time you may get fed up with it. You may find yourself disengaging and even wishing that…
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Does integrity matter in marketing, or in business for that matter? Seeing this question from the customer's perspective, they like to be treated well. If there is a problem, they…
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During my copywriting training workshops, we have been discussing ‘becoming the customer’ during the writing process. Before you begin a new campaign, write a Brief. This should include the campaign…
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How many times should you repeat your key messages? The answer is at least three times. If you send out a marketing message once, you will be fortunate if 1…
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