I know that you know what your product or service does. I know that you know how great it is. The challenge is that potential customers are not telepathic. They can’t see what you are seeing.
On this basis, show someone actually using the product or experiencing the service. Videos and pictures are a great way of doing this.
Stories describing how the item or service is used in real life are helpful.
Don’t make the customer work hard to figure it out.
Show them how it works.
This idea is taken from my newsletter which you can subscribe to here.