Are you good at making decisions? Do you tend to make the right decisions, in your personal and professional lives? Do you like making choices?
I have been thinking about this subject, following a series of conversations with The Marketing Compass member and decision making speaker David Knowles-Leak.
We all have to make decisions, every day of our lives. Most decisions are minor in nature (which shirt shall I wear?) whilst some decisions are of crucial importance (shall I propose?)
When I am selling, I sometimes wonder why it can take so long for people to get back to me. I have come to the conclusion that many people like to reflect on a decision, before they take it (or avoid doing so). Or perhaps they are inundated with more pressing matters?
When it comes to marketing, there a host of decisions that need to be made. For example, are we product or customer centric? How much time and money should be devoted to marketing? Will everything be done in-house or will some of it be outsourced? How important is digital marketing? Will we use a push or a pull marketing strategy?
Personally, I tend to make decisions quickly. For example, when I am buying something, I know what I want. When I find it, why not cut to the chase and buy?
I make a lot of decisions and I always talk through the big ones (and many of the smaller ones as well) with my wife, Joanna. We often do this when we go out for a walk, which helps me to think clearly.
As far as I am aware, decision making is not taught as a separate subject in schools. Bearing in mind how important it is, perhaps it should be?