Creative thinkingLearningMarketing strategyPsychologySuccess

Marketing success lies outside of your comfort zone

You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain.

Success in marketing is based on habits, starting with strategic thinking. Taking time out to see the big picture will help you to avoid the death spiral that awaits so many enterprises.

In competitive marketplaces, particularly where it is difficult to differentiate, creativity can be your secret weapon. So the question is: are you creative?

If you answered yes to this question, you are already halfway there. If you replied in the negative, then creative thinking lies outside of your comfort zone. You will need to stretch yourself to start coming up with new marketing ideas.

Writing runs through marketing communication like the word Brighton runs through a stick of seaside candy rock. The ability to write engaging copy is a skill that can be acquired. Writing is a central element of SEO, by the way.

Learning and using software requires imagination and logic. There is a steep learning curve. Many people abandon this incline, finding themselves frustrated with the perplexities involved in making it work. Believe me, I know this feeling all too well.

How about you: do you have what it takes to stick with it and make your marketing and your enterprise the success that it deserves to be?

With so much to learn, you need to be a lifetime learner. Read more. Talk to patient people who can help you. Go online and learn. Attend more training classes. And move outside of your comfort zone.

Nigel Temple

Nigel Temple

Nigel Temple BA (Hons) MCIM is a marketing consultant, speaker and trainer. He helps enterprises to find more customers and to communicate with them more effectively. Email: nigel@nigeltemple.com | Call: +44 (0)1628 773128

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