When it comes to marketing copywriting, don’t write about yourself, your product, your service, your enterprise or your brand the whole time.
Replace the words ‘we’ and ‘our’ with ‘you’ and ‘your’.
Your copy will become more engaging for the reader.
Use the word ‘You’ as much as possible.
It is difficult to overuse this powerful word.
A good test is to go through your copy and count the number of times that you have used the ‘we’ words.
Use ‘You’ four times as often as you use ‘I’, ‘Our’ or ‘We’
When people read your copy, it will come across as more personal and engaging.
Reference: Copywriting – using the word ‘you’ ….within The Marketing Compass Encyclopedia