If you have been running your business for a while, from time to time you may get fed up with it. You may find yourself disengaging and even wishing that you were doing something else. Perhaps the answer is to act like a startup.
Do you remember when you first started your business? Scary, wasn’t it? Sheer adrenaline propelled you forward. You put in long hours and kept hammering away until you had a successful enterprise on your hands.
Business and indeed human nature does not work in straight lines. Success comes and goes. Sometimes everything is ‘up’ and sometimes everything is ‘down’. If you find yourself in the doldrums, what would happen if you worked like a startup does, for the month ahead?
For a start, you have to find your passion for your enterprise once again. You would put in longer working hours. You may find yourself wanting to talk to everyone about your business. You would generate new ideas and ways of looking at challenges.
The trouble with having a successful business is that you can stop taking risks. The business owner can find themselves buried in bureaucracy and paperwork. The fun of it all can drain away. Perhaps this is why so many entrepreneurs sell their businesses once they have reached a certain size, only to start all over again.
One idea is to schedule a creative thinking session for your team or hire a business creative thinking speaker in order to help you and your colleagues to think outside of the box.
Here is some startup marketing advice.
Here are 7 reasons to launch a startup.
We welcome startups and small business owners here: www.marketingcompass.co.uk
Nigel Temple is startup marketing consultant.