If your marketing is not working, it may be because human beings are creatures of habit.We start to do something and soon get used to it."That's what we've always done.""Well,…
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Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
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Everyone is away in August, aren't they? In the UK we have had a heatwave, so who can be bothered to read marketing messages anyway? Oh yes and apparently in…
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Here are 31 website promotion ideas: Banner ads, reciprocalBlogging within your websiteChat i.e. website chate-books and guidesEmail newsletterEmail signaturesExplainer videosFacebook advertsFacebook for businessGoogle AdWords (pay per click)Google Display Network In-bound links…
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People are better at remembering images (faces, logos etc) than words.This is why it can be difficult to put a name to a face.The text ads that appear when you…
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Should you use a push or pull marketing strategy?What is the differences between Push and Pull marketing? https://www.youtube.com/watch?v=6mwKSngM4P8 A Push strategy pushes the product or service at the customer. Therefore,…
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You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain.Success in marketing is based on habits, starting with strategic thinking. Taking time out…
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We use Capsule CRM to keep track of business relationships. Capsule is a straightforward CRM (Customer Relationship Management system), which is not overloaded with features. The company is based in…
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If you are a startup or if you are thinking of launching a new business, here is a startup marketing checklist. If you have been trading for a long time…
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37 Promotional categories There are 300 ways to promote your enterprise. They are divided into promotional mix categories. An example of a promotional category is Advertising which includes adverts in…
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