36 Promotional categories
There are 300 ways to promote your business. They are divided into promotional mix categories. An example of a promotional category is Advertising which includes adverts in newspapers, magazines and online, i.e. via Google AdWords.
Choose your promotional mix carefully, as it is a good idea to stick with it (stop / start marketing doesn’t really work).
Many of the techniques available to you are free, some are low cost and others require a budget.
Here is a list of the 36 categories (which we discuss within The Marketing Compass community: www.marketingcompass.co.uk):
- Advertising
- Alliance Marketing Partners AMP
- Articles
- Audio recording
- Authorship
- Celebrity endorsements
- Channel marketing
- Corporate clothing
- Corporate identity
- Corporate hospitality
- Customers
- Direct mail
- Email marketing
- Events
- Internet marketing
- Location marketing
- Media relations
- Mobile marketing
- Networking
- Packaging
- Point of sale
- Printed matter
- Professional selling
- Promotional gifts
- Referrals
- Retail
- Sales promotion
- Search Engine Optimisation (SEO)
- Social media
- Sponsorship
- Telemarketing
- Vehicle livery
- Videos
- Website
- Word of mouth
- Writing
With regards to the last category, copywriting used to be a specific skill, used within the advertising industry. With the advent of internet marketing, the ability to write clearly, combined with an explosion in innovative software means that writing is a promotional device in its own right.
Written by marketing consultant, trainer, speaker and author Nigel Temple.
