37 Promotional categories
There are 300 ways to promote your enterprise. They are divided into promotional mix categories. An example of a promotional category is Advertising which includes adverts in newspapers, magazines and online, i.e. via Google AdWords.
Choose your promotional mix carefully, as it is a good idea to stick with it. Stop / start marketing doesn’t work.
Many of the techniques available to you are free, some are low cost and others require a budget.
Here is a list of the 37 categories which we discuss within The Marketing Compass community: www.marketingcompass.co.uk:
1. Advertising
2. Affiliate marketing
3. Alliance Marketing Partners AMPs
4. Articles
5. Audio recording
6. Authorship
7. Celebrity endorsements
8. Channel marketing
9. Corporate clothing
10. Corporate identity
11. Corporate hospitality
12. Customers
13. Direct mail
14. Email marketing
15. Events
16. Internet / digital marketing
17. Location marketing
18. Media relations (PR)
19. Mobile marketing
20. Networking
21. Packaging
22. Point of sale
23. Printed matter
24. Professional selling
25. Promotional gifts
26. Referrals
27. Retail
28. Sales promotion
29. Search Engine Optimisation (SEO)
30. Social media
31. Sponsorship
32. Telemarketing
33. Vehicle livery
34. Videos
35. Website
36. Word of mouth
37. Writing
With regards to the last category, copywriting used to be a specific skill, used within the advertising industry. With the advent of internet marketing, the ability to write clearly, combined with an explosion in innovative software means that writing is a promotional device in its own right.
Written by marketing consultant, trainer, speaker and author Nigel Temple.
