If you are a startup or if you are thinking of launching a new business, here is a marketing checklist:
- Have a written marketing plan. Writing it all down will make you think through the key issues.
- Create a visual brand identity, including a logo, font and brand colours.
- Build your website after you have created your plan.
- WordPress is a free website CMS (Content Management System) that looks good from the start and will grow with your business.
- Your website has to: a. work as an online brochure and b. bring in sales leads / sales (if you have ecommerce).
- Choose your promotional mix carefully. You can get a free ebook containing 300 promotional techniques when you join:
The Marketing Compass
- Write something every day. This could be a blog, new website page, newsletter content, press release or social media piece.
- Start working on your in-bound marketing using SEO as soon as you can. Start with a keywords list.
- At the same time, start to reach out and contact potential new customers. For example, this can be done via Facebook and LinkedIn. Be aware that legislation (such as GDPR in Europe) frowns upon unsolicited messages to people who have not given you permission to communicate with them.
- Use MailChimp for your newsletter. It is free for up to 2,000 subscribers and it integrates with the software that you are likely to use.
- Start to use a CRM (Customer Relationship Management system) as early as possible. A CRM that works well with MailChimp is:
- Start talking to journalists. Tell them why you are launching your new enterprise and what is different about you (take this from your marketing plan).
- Have a system for improving your conversion rates.
- Get some external advice on marketing.