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Startup marketing checklist

By November 9th, 2021No Comments

If you are a startup or if you are thinking of launching a new business, here is a startup marketing checklist.

If you have been trading for a long time and if your marketing results are flagging, ‘thinking like a startup’ could be just what you need.

  1. Have a concise marketing plan and get everyone on board with this. Writing it all down will help you to think through the key issues.
  2. Identify groups of customers that you want to market to. These are known as ‘market segments’.
  3. Decide on the key messages that you are going to use.
  4. Create a visual brand identity, including a logo, font and brand colours. Use them everywhere.
  5. Build (or review) your website after you have created your marketing plan.
  6. WordPress is a free website CMS (Content Management System) that looks good from the start and will grow with your business. See: WordPress tips
  7. Your website has to work as an online brochure and bring in sales leads / sales.
  8. Choose your promotional mix carefully. You can ask questions about promotion here:
    The Marketing Compass
  9. Think about what you could share for free in terms of useful, helpful information.
  10. Write something every day. This could be a blog, web page, newsletter, press release or a social media piece.
  11. Start working on your in-bound marketing using SEO as soon as you can. Start with a keywords list and read this article on SEO strategy.
  12. At the same time, contact potential new customers. For example, this can be done via Facebook and LinkedIn.
  13. Use MailChimp for your newsletter. It is free for up to 2,000 subscribers.
  14. Have a newsletter signup form on every page of your website.
  15. Start to use a CRM (Customer Relationship Management system) as early as possible. For example:
    Capsule CRM
  16. Start talking to journalists. Tell them why you are launching your new enterprise and what is different about you (take this from your marketing plan).
  17. Have a system for improving your conversion rates.
  18. Continually review your marketing results.
  19. Get some external advice on marketing.

Written by startup marketing consultant Nigel Temple. If you are a business owner, check this out.

Startups can receive marketing advice via The Marketing Compass

Nigel Temple

Author Nigel Temple

Nigel Temple is a marketing consultant, speaker, trainer and writer. Topics include: AI / ChatGPT, Marketing strategy, Digital marketing, SEO, Copywriting, Mailchimp. Nigel is available to hire for a consultancy meeting, training workshop, speaking event or marketing project. Email: Or call Nigel on: 01628 773128

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