During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for business blogs, social media…
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Here are some business blogging tips for you: Q. Is it a good idea to have a blog?A. Yes, it is, as it can help your search engine rankings, feed…
When I am asked: “how to get the copywriting done”, I ask this question: “What is the first thing that you do, when you start working each morning?” Most people…
I am writing a new book. This will be my third one. Hodder & Stoughton found me via this website and asked me to write my first book. The new…
In a world full of images, photographs and videos, text still counts. Text is a major driving force used by search engine algorithms. Today, when someone wants an answer, they…
What should you write about in LinkedIn? Are you ever stuck for LinkedIn content ideas? Here are some ideas for you: * Blogs that you have written.* Case studies describing…
Writing all of those ‘marketing words’ can be a challenge, can’t it? Business owners and marketers are already working flat out. How are they going to find the time to…
I am often asked by clients and members of The Marketing Compass: “Should I give information away for free?” The answer is yes – regardless of your type of business….
Are you a WordPress user? When you login to your site, you should find ‘Quick Draft’ within the Dashboard (which is the top item on the menu on the left…
The purpose of commercial copywriting is to create more sales. Copywriting is more of a science, than an art. This is because there are established formulas which have been proven…
