Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? It takes time and effort to simplify marketing messages. This does not…
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In a world full of images, photographs and videos, text still counts. Text is a major driving force used by search engine algorithms. Today, when someone wants an answer, they…
When it comes to copywriting, don’t write about yourself, your product, your service, your enterprise or your brand the whole time. Replace the words ‘I’, ‘our’ and ‘we’ with ‘you’…
During my copywriting training workshops, we have been discussing ‘becoming the customer’ during the writing process. Before you begin a new campaign, write a Brief. This should include the campaign…
The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product description generates Interest 3. The offer / proposition produces Desire 4. Guarantee /…
Writing all of those ‘marketing words’ can be a challenge, can’t it? Business owners and marketers are already working flat out. How are they going to find the time to…
Headlines are the gateway to your website, blog, newsletter, e-shot, advertisement, direct mailshot or any other promotional piece. Ineffective headline? The result = fewer readers and sales. “On average, five…
You know that content is king. You know that you should have over 100 pages within your website. You know that each web page should contain hundreds of carefully crafted…
Effective website words = the difference between success and failure. If you are creating a new website, are the words holding you up? The website developer has created a professional…
For many of us, copywriting is just part of what we do. Marketing professionals often write some copy, i.e. a blog and social media content, as well as the text…