Yesterday, I posted the following copywriting tip within LinkedIn:
“A contact has updated their website with new wording. I noticed that there are some typos. I have found that if I point out grammatical and punctuation challenges, the changes are made and little learning takes place. So I gave this feedback: “There are a few typos on the homepage. I suggest that you read the webcopy out loud and slowly. When I lead copywriting workshops, the delegates are amazed by what they pick up, when they do this.”
I was quite surprised by the amount of feedback that it received. At the time of writing this comprised: 7 Likes, 4 Comments and 572 Views (scroll down to see a screenshot). Nothing to write home about, you may say, but not bad for a short social media update.
As you can see, the update comprised a tip. It was concise. As people began to comment, I responded to their comments.
This morning, I have had 2 new connection requests within LinkedIn and several new notifications. So I have posted another tip, this time on MailChimp training.
LinkedIn is a big subject and they have a habit of moving things around, don’t they?
Within social media, an example of ‘broadcasting’ would be sharing your blog entries. Some companies do little else. A few of them are very good at doing this, particularly if the blogs are relevant to their target market and are well written, helpful and useful.
Sadly, this is not always the case. You may be aware of some enterprises / brands that churn out huge volumes of blog material, much of which is of little value.
An alternative strategy is engagement. For example, you can ask a member of Twitter a question by sending a Tweet which includes their Twitter handle. They will see that they have been mentioned via ‘Notifications’.
Another example would be the use of instant messaging with LinkedIn or Facebook. As I am writing this post, my smartphone has been pinging, as new instant messages arrive via LinkedIn.
In addition, you can of course Like, Comment or Share other people’s content. I am selective when I do this and I only Like content which is interesting, thought provoking etc.
When I comment on someone’s social media content I am always positive. I am not saying that you should do what I do, and I have noticed that other people can be controversial or negative in their comments. I have always wondered if this works for them, if they have something to market / sell?
An effective strategy is to combine broadcasting with engagement. Yes, I realise that this is time consuming but it beats cold calling, doesn’t it?
As always, I welcome comment and feedback on my posts.
In order to build your LinkedIn network, follow these steps.
More connections lead to more conversations, which in turn leads to more business. Think in terms of contacts, clients, influencers, prospective clients and highly networked people. LinkedIn will then work better for you. You can accept up to 30,000 connections; however you only (initially) have 3000 contact requests (you may be able to increase this).
When you make an interesting new contact, check to see if they belong to LinkedIn. If they do, put in a connection request.
The search function only allows you to search for people within your network, the networks of each of your contacts and their contact’s networks. If you have not joined by accepting an invitation to connect with someone who is already on LinkedIn, you will need to build your personal network from scratch, by connecting via email.
* You can do this by clicking the Connect (or Send InMail) button on their profile page.
* Search results – Click Connect to the right of the person’s information.
* Via My Network / People you may know
If you have accepted an invitation to link with someone who has an established network within LinkedIn, you will instantly have access to their network. The quickest way to build your network is to connect with people who are already on LinkedIn. You can do this by emailing some of your contacts, providing them with your LinkedIn URL and asking them to connect with you.
Be an ‘open networker’
Connect with your existing contacts. In addition, you should be open to connecting with new people. This will give you access to a much wider network. Building an extensive network on LinkedIn provides you with access to a huge database of contacts. The more contacts you have, the further your reach and influence.
Showing up within LinkedIn search results
Another benefit of having many 1st degree connections is that when someone is looking for a product or service that you offer, their search results will show 1st level connections first, then 2nd level connections etc.
Increase the number of shared connections that you have between yourself and a contact you are trying to influence. Prospective clients are impressed when they notice that you know many of the same people that they do. The maximum number of connections which appear within a Profile is 500 (make it a key objective to reach this level).
Extracted from: Using LinkedIn for free to find more customers by Nigel Temple
2). Continually build your network, even when you’re busy. It is better to build your network gradually, over time, than in a sudden rush. Give a reason for making a connection, i.e. that you both know a LinkedIn member.
3). Check your LinkedIn account regularly. Ideally, this should be every working day. You can do this via the App…
6). Be responsive, helpful, positive, professional and polite. People remember kindness. They like it when someone responds quickly. They get annoyed by slow response or no response (don’t you?) Respond to messages as rapidly as possible, even when they are not from prospective customers.
7). Give credit where credit is due via Likes, Comments and Shares. Add value when you comment with something that is relevant, helpful and interesting.
Hootsuite’s Hootlet enables you to search social media and share directly from a webpage. Hootlet is a free website browser extension, available in Google Chrome and Mozilla Firefox. It can be used as a bookmarklet within other browsers.
It enables you to:
* Search in Google and to also see social media results for your search term
* Share interesting content, with one click and without leaving the browser window you’re using
* Highlight interesting text and share with your social media contacts, including a message
* Share photographs, images and videos on the fly
* Post to Twitter, Facebook, LinkedIn and many other social media platforms
* Schedule posts (day / time)
A side pop up window appears on the right hand side of the screen, showing social media content which is relevant to your Google search term.
I have found mixed reviews for Hootlet on the web. As usual, these range from ‘unimpressed’ to ‘love it’. It took me a few minutes to get used to the way in which the buttons work and once I had got to grips with it I was most impressed.
I am often asked what are the business benefits of using Twitter? It can increase your search engine ranking, as Google indexes Tweets. It can bring visitors to your website. It can produce sales enquiries for you (I have achieved all three of these, with up to 21% of my monthly website traffic via Twitter).
Twitter is a ‘micro blogging’ website. If you are technically inclined, Twitter’s core technology is a device agnostic message routing system with rudimentary social networking features.
The idea is to answer the question ‘What are you doing?’ in 140 characters or less. Messages can be sent via mobile texting, instant message or the web. Notice that the messages are not delivered by email. They appear online / on your phone etc. Once you have registered, people can choose to ‘Follow’ you, which simply means that they will receive your messages.
How does this help my marketing?
1. It is another way of ‘getting the word out’ about your enterprise.
2. Followers can get to know you and what you do.
3. You can alert your Followers about new articles, blog postings, events etc.
4. As networkers know, relationships lead to paying customers.
Your Twitter profile allows you to put a line or two of information about yourself. You can let people know where in the world you are based and include a link to your website, if they want to find out more. (YOu can put three links in, if you wish)
When you have a reasonable number of followers, you can manage everything by using www.tweetdeck.com. TweetDeck extends the functionality of Twitter by taking an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.
Amongst other things, Tweetdeck allows you to:
* Add multiple Twitter accounts
* Manage your Twitter Lists
* Sort friends and searches into columns
There are numerous other applications available, which help you to get more out of Twitter / social networking, including Hootsuite: www.hootsuite.com
1. Positioning. If you are using Twitter as part of your customer attraction strategy, think about your ‘Twitter Positioning’. In other words, what do you stand for and how do you want to be seen by other Tweeters?
2. Who do you want to connect with? What are they interested in? What are they searching for?
3. Be a Giver. People will follow you if you have something to give them. For example, helpful, useful and interesting tips and ideas.
4. People first, business second. Twitter is first and foremost a social network, so be sociable.
5. Reveal something about yourself. You are a unique and interesting human being. We want to know more about you.
6. Be Helpful. Recommend other Tweeters. ReTweet interesting stuff. Answer questions. Connect people to each other.
7. Engage with people, by joining in and becoming part of the conversation.
8. React now! Twitter works in ‘real time’. It is a continual flow of conversations, feedback, ideas and chit chat. Become part of the flow and react quickly to what’s going on in the Twitterverse.
9. Your website. Upload helpful, useful and interesting material to your website. From time to time, Tweet about this content and point your Twitter followers towards your site. Ask them to ReTweet (RT) these messages.
10. Commitment. Use Twitter regularly, i.e. every day.
Do you have a LinkedIn company page? When did you last look at it? Have you checked out the analytics there?
At the time of writing, there are over two million company pages within LinkedIn. When you hover over a members’ current / previous places of work, if there is an associated company page, a pop up box will appear. The pop up box provides a brief description of the enterprise, a guide to the number of employees and the industry within which the enterprise operates. If a company website address is included, you can click on this and go directly to their site. This is a very handy reference and buyers / new potential contacts will look at this and jump to your Company page for more info (or your website).
According to LinkedIn, 80% of their members want to connect with companies – in order to learn more about them and keep posted when they release news. A Company page should include a logo and a description of what the enterprise does and delivers (i.e. features and benefits).
You should encourage people to Follow your company within LinkedIn. You can do this by keeping your page up-to-date, following other company pages and including a link to your Company page within your marketing communications. You can find embed buttons here: https://developer.linkedin.com/
Ensure that everyone in your organisation who is on LinkedIn follows your Company page. Ask suppliers and other relevant people to do the same. If you are the Administrator for your Company page, you will be able to see an ‘Analytics’ button when you view the page.
You can post updates for selected Company page followers. You can also create Showcase pages for different aspects of your business. (This is an option when you are editing your Company page).
Within this brief video blog, I describe how to open up your favourite social media sites, first thing in the morning. Whether you use Google Chrome, Microsoft Internet Explorer, Mozilla Firefox or another website browser, this simple tip can make a big difference to your social media results.
I’m starting a ’marketing science experiment’, using video blogging. Over the next few days / weeks, I’ll be starting a video blog using inexpensive equipment. I will let you know how I get on and what worked / what didn’t work! I’ll be sharing marketing strategy tips, ideas and techniques. Here is the first video (what do you think of the show, so far?):
If you have any questions about starting a video blog, or the benefits of starting a video blog just ask!