Improving your Search Engine Optimisation (SEO) results is important for enhancing the visibility of your website, increasing organic traffic and bringing new customers to your business.
Here are ten ways to get better SEO results.
Keyword Research: Identify the most relevant and frequently searched keywords in your industry and list them alphabetically (it is then easy to see keywords that are missing from your list). Use tools like Google Keyword Planner to understand the search volume and competition for these keywords.
Quality Content Creation: Develop high-quality, engaging content that is relevant to your audience. The content should be helpful, informative and well-researched. It needs to answer the questions your target audience might be thinking about.
On-Page Optimisation: Optimise individual web pages to rank higher and earn more relevant traffic. This includes optimising titles, meta descriptions and headers with targeted keywords. If you have a WordPress website, the Yoast SEO plugin is helpful.
Mobile Responsiveness: Check that your website is mobile-friendly, as a significant portion of online searches are performed on mobile devices. Google’s mobile-first indexing prioritises mobile-optimised sites.
Page Load Speed: Check your website loading speed. Slow loading times can adversely impact user experience and search engine rankings.
Internal Linking: Use internal links to help search engines understand the structure of your site and to spread link equity to other pages within your website.
Backlink Building: Get high-quality backlinks from reputable and relevant websites. This can boost your website’s authority and search rankings. If you write good quality content this is much more likely to happen. One way of doing this is to send out press releases.
Regular Updates: Regularly update your website with fresh content. Websites with dynamic content can rank higher than those with static content.
Social Media Engagement: Use social media to increase your online presence and direct traffic to your website. Whilst social signals may not directly influence rankings, they contribute to brand awareness and content distribution.
Analytics and Adaptation: Use tools like Google Analytics to track your website’s performance. Analyse the data to understand what’s working and what’s not and adapt your SEO strategy accordingly.
Each of these steps requires careful planning and execution to ensure that your website not only ranks well in search engine results but also provides value to your visitors. Continuous monitoring and adapting to the ever-changing landscape of SEO are crucial for sustained success.
If you are a member of The Marketing Compass community, you can ask questions about SEO there. Not a member? Email joanna@nigeltemple.com and ask to join.
Nigel Temple offers SEO training and consultancy services.
