During my marketing workshops, we often talk about word length within web pages and blog entries. “How many words should I write for a blog” someone asks. My response is…
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For some time, I have been asking myself: should an image be included in a blog? I realise that this is not the greatest question facing humanity, but it certainly…
Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book…