In our metrics obsessed culture, should creativity be measured? After all, virtually everything else is, isn’t it? What would happen if we measured the number of creative ideas that were produced…
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Do you have new products or services planned or ready to go? If not, you may be able to hear a warning klaxon going off in the background. Products and…
William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
Here are some of my favourite creative thinking quotations: “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” ~ John Cage “To live…
Would you say that you are a creative thinker? To a large extent, marketing is a creative thinking exercise. If you are able to generate new ideas on demand, you…
I have found that business and marketing are creative thinking exercises. As a marketer, for example, you must be able to come up with new ideas all the time. The…
To a large extent, human beings are creatures of habit. Think about your routine first thing in the morning. You probably do everything in the same order, don’t you? Without…
Creative thinking skills give you an unfair advantage in business. If you can create new ideas on demand, you’ll be better equipped to overcome challenges, create new product ideas and…
I have used Mind Maps for many years.
If you are interested in this visual thought
organisation technique, I can recommend
iMindMap – which has Tony Buzan’s blessing
(Tony invented Mind Maps).
Find out more here: www.thinkbuzan.com
I use M…
Founder of The Marketing Compass
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