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sales leads Archives - Marketing ideas

What is inbound marketing?

By Internet marketing, Marketing professional services, Marketing strategy, Psychology No Comments

The vast majority of your market is not looking to buy your product or service today.

Or tomorrow, for that matter.

A small percentage is actively looking.

Inbound marketing brings these people to you.

The result is more sales enquires and sales.

Inbound marketers share information with prospective customers via digital marketing, in creative, interesting ways.

The information needs to be helpful and informative.

The problem is that many enterprises do not wish to share their knowledge.

“We have never done this before!” they exclaim.

“Why should we give away what we know for free?” they ask.

The counter-argument is that their competitors are already out there doing it.

Sharing knowledge sure beats asking strangers if they would like to buy from you (I know, as I used to do this for Rank Xerox when I was a young salesperson).

Besides, I have found that the more I share, the more I have to learn.

Here is an entry within The Marketing Compass Encyclopedia regarding inbound marketing.

Here is a blog regarding Push versus Pull marketing.

Opt in email list sign up process

By Customers, Email marketing, Google AdWords, Internet marketing, MailChimp, Marketing professional services, Selling No Comments

With GDPR on the horizon, it is more important than ever to have an opt in process for your email list. Here is a diagram showing an effective process for getting your target market to subscribe to your email list:

Customers have problems / challenges that they have to resolve sooner or later. Try to see it from their perspective. How does it feel to have this challenge? How would you define the problem? What alternative solutions are available?

Having decide on the problem that you are going to focus on, the next step is to write a detailed guide to solving the problem. For example, I have written a 10,000 word marketing strategy e-book (more of which in a moment).

You can promote your guide in a variety of way including Google AdWords, Facebook advertisements, Instagram ads, Twitter ads, LinkedIn adverts and social media posts. You can also promote it via your website and by sending 1-2-1 emails to people that you know. In fact, you can promote the guide by using most of the 250+ promotional techniques that I have researched and used.

All of this activity should aim at a landing page which does not contain your website navigation bar or any other distractions. Here is one that I prepared earlier (any Blue Peter fans out there?) which offers a free copy of the 10,000 word marketing strategy e-book:

https://www.nigeltemple.com/free-marketing-e-book-nigel-temple

If you join my list, via the above page, notice that you are taken to a confirmation page telling you what is going to happen next and that MailChimp provides a clear opt-in process.

Having launched my new landing page a few days ago, I have 55 people on the list so far. A couple of people rang me to ask questions about the guide and I have emailed a few other people which has led to sales conversations.

One of my clients calls everyone who signs up to their list, using this process. They are selling to other businesses and they request a phone number on the opt-in form. Their business is increasing in size by 50% annually.

What is stopping you from doing all of this? I suspect that you are busy: so time is the first challenge. Then you have to consider the different options for the guide and of course you have to write it and produce a professional looking PDF. You then have to create the landing page either using a sub domain or special software that overrides your website’s standard layout. Finally you have to set up the email marketing automation sequence. Phew!

If you would like some help with this, you are welcome to email me, call me on 01628 773128 or join The Marketing Compass and ask there.

Click here to read about my MailChimp training services.

How to get more sales leads

By Marketing strategy, Selling, Success

Do you need more customers? If that’s a “Yes”, then you need to learn how to get more sales leads.  Here is a quick checklist:

STRATEGY
*  Begin by working on your marketing plan (if you fail to plan, you plan to fail).
*  Add value to your products / services. Keep adding value.
*  Set sales targets and figure out your conversion rate (i.e. “we close 1 sale for each 4 enquiries). This will give you a good idea of the number of sales leads you need.
*  Increase your promotional mix (i.e. the different ways in which you ‘get the word out’ about your business).
*  Spend more time on marketing (including working on your marketing plan, website etc).
*  Add contacts to your CRM (Customer Relationship Management system), every day.
*  Join The Marketing Compass and learn more about sales, marketing and attracting more customers.

POSITIONING
*  Don’t just talk about being helpful. Be helpful. Don’t just tell us how great you are – demonstrate it by sharing your knowledge in helpful and useful ways, i.e. via the internet and at events. Here is a list of our marekting events: www.marketingcompass.co.uk/events/
*  Stop pushing so hard. Whatever you push against in life, pushes back against you.

BUILD RELATIONSHIPS
*  You will win more business from people with whom you have a prior business relationship. Whether they are existing customers, networking contacts or newsletter subscribers – relationships count.

WEBSITE
*  Have a professional looking website, based on a Google friendly CMS (Content Management System) such as WordPress. Make it easy for visitors to engage with you, via your site. (Discover how to build your own WordPress website in a day here).

SOCIAL MEDIA
*  Login to your favourite social media platforms every day. Don’t just be a ‘broadcaster’ – be a conversationalist.
*  See how I go about this, by following me on Twitter:  http://twitter.com/nigeltemple

REFERRALS
*  Always ask for referrals. (I know that this can be hard, due to fear of rejection – however – you must do this).
*  If you want more referrals, give more referrals. (By the way – this works for anything. If you want more love – give more love).

RESPONSIVENESS
*  Always respond quickly to sales leads in a friendly, professional manner. This is a message, in its own right. Even if they don’t buy from you this time, they’ll remember you.

FEEDBACK
*  Have someone to report to, with regards to sales leads / sales.  Talk everything through with them once a week. This works, even if it is your mother and she doesn’t say much, whilst you are talking; well, OK, you get my drift, don’t you?)

You are welcome to contact me, if you would like to discuss your sales and marketing strategy.

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Nigel Temple is a marketing / internet marketing consultant, author, speaker and trainer. He shows business owners, professionals and teams how to get better results from 21st century marketing – including online brand awareness, improved search engine rankings, social media effectiveness, website traffic and sales enquiries / sales.

Nigel has taught internet marketing since 2000. He served as a Faculty Member and Course Director at CIM (the Chartered Institute of Marketing) for 12 years. He led over 500 Business Link workshops, focusing on website effectiveness, SEO and social media. Today, he delivers internet marketing events for The Marketing Compass which provides impartial marketing advice for business owners.

To find out more about Nigel’s services email joanna@nigeltemple.com or call Joanna on +44 (0)1628 773128.

He welcomes media enquiries about 21st century marketing, social media and digital marketing. He has appeared within the national press and broadcast media.

Nigel is the founder of The Marketing Compass – join thousands of business owners, tell us about your business and ask some marketing questions!