Are wondering how to reduce your website bounce rate? Within this blog, discover:* How to find out what your bounce rate is* Why do visitors leave your site?* How to…
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In October 2020 Google announced Passages – which enables Google to rank a specific passage (section) of a web page. This is important because if a passage within one of…
Site Kit by Google is a free WordPress plugin. The plugin enables you to setup and configure Google services so that you can see Google Analytics, Google Search Console, PageSpeed…
Anchor text is the visible text contained within a hyperlink. This is important, as the search engines analyse this. For example www.marketingcompass.co.uk …or… The Marketing Compass impartial marketing advice Anchor text links are...
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Website speed is important. If it takes ages for your pages to load, visitors will disappear. Amongst other things, website loading speed is a Google search engine ranking factor. If…
Search engines analyse the words on a web page, in order to learn what the page is about. They do this by using bots (AKA crawlers). Having found a web…
