Identifying the right SEO keywords can make a considerable difference to your results. Here is a step-by-step approach: Customer segmentation A customer segment is a group of people with shared…
Being found via online search requires a significant amount of writing. This can be referred to as SEO copywriting. Usually (but not always), the top SERPs (Search Engine Results Pages)…
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I am often asked how to get more website visitors. There are two answers to this question: 1. Work within your website 2. Work outside of your website Working within…
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Long tail or short tail SEO? During my SEO consultancy work and training sessions, I am often asked about the differences between long tail and short tail keyword phrases. Short…
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In October 2020 Google announced Passages – which enables Google to rank a specific passage (section) of a web page. This is important because if a passage within one of…
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SEO is a big subject, isn’t it? Over the coming weeks, I will be creating a comprehensive guide to this topic: Click here to see the SEO Guide You can…
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Website caching can make your website load faster. This will make your website visitors happier, as well as the search engines. The process of caching means storing copies of website…
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Within a website, a robots.txt file tells search engines how to crawl pages within the site. This is part of the REP (Robots Exclusion Protocol) that comprise a series of…
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WordPress launched version 5.5 on August 11th 2020. If you have a WordPress website, when you login, click on ‘Dashboard’ at the top of the menu (left hand side of…
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Having in-bound links to your website is still a good thing. As long as they are from reputable websites. The challenge is managing them. I have found an answer via…